“The Knowledge Library”

Knowledge for All, without Barriers…

An Initiative by: Kausik Chakraborty.
02/02/2023 10:40 PM

“The Knowledge Library”

Knowledge for All, without Barriers……….
An Initiative by: Kausik Chakraborty.

The Knowledge Library

Marketing Management

Value and Retention

Value: In business sector, it is necessary to focus on customer satisfaction and trustworthiness to maintain prosperity. Company can maximize customer satisfaction by delivering valuable

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Industrial Buyer Behaviour

In marketing process, there is a need to understand why customer or buyer purchases goods and services. Current literature associated with industrial buyer behaviour that

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Building Customer Satisfaction

In marketing perspective, satisfaction is elucidated as person’s feeling of pleasures or disappointment resulting from comparing a product’s perceived performance in relation to his/ her

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Pricing Strategies

Pricing is a significant factor for financial growth of any company. Organizations develop numerous pricing strategies to market their products in order to attract consumers.

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