In business field, almost everyone in all companies struggle hard to perform better and compete their rivals through offering quality products and services. In order

Value: In business sector, it is necessary to focus on customer satisfaction and trustworthiness to maintain prosperity. Company can maximize customer satisfaction by delivering valuable

Marketing practices are linked with satisfaction of targeted customers and to fulfil their emerging needs and wants in efficient way as compared to business rivals.

In marketing process, there is a need to understand why customer or buyer purchases goods and services. Current literature associated with industrial buyer behaviour that

Marketing process is highly important for the triumph of any company. There are numerous marketing practices adopted by marketer to gain competitive advantage. In marketing

Marketing channels are set of mutually dependent organizations involved in the process of making product or service available for utilization. It is established in academic

In marketing perspective, satisfaction is elucidated as person’s feeling of pleasures or disappointment resulting from comparing a product’s perceived performance in relation to his/ her

Marketing strategy formulation is the procedure to describe major marketing objectives of firm. This facilitates formulators to develop a guide. They scrutinize the market and

Market research is viable process of determining the value or demand of the product in the marketplace in addition to the position of the enterprise

Marketing is enveloping trend in modern competitive world as it contributes greatly for the productivity of firms. The term ‘marketing management’ consists of two different

Good marketing involves the right marketing mix to targeted customer. Marketing forms the lucrative customer relationship. The major aim of marketing is to realize value

Pricing is a significant factor for financial growth of any company. Organizations develop numerous pricing strategies to market their products in order to attract consumers.

Differentiation and positioning considerations are significant components of the marketing which makes company’s product and services unique in competitive market place. Differentiation is used when

Internet marketing or online marketing or web marketing, is a revolutionary process for all types business operations. It is a modern topic in every business

Holistic marketing is done for companies to consider the entire business. In the implementation of holistic marketing strategy, company has to analyse every aspect of

Retailing is practiced by business persons since ancient times. In any set-up, retailing involves the sale of goods and services to the final consumer (Bennett,

Communication is effective part of business development. It is a process of transmitting, receiving, and processing information. Through communication, important messages are exchanged to accomplish

Ethics are explained as the moral principles and values that oversee the actions and decisions of a person or group. They serve as guidelines to

In marketing expressions, a product is any object or service which is made available in a market to satisfy a want or need of customers.